Prism was founded in 2015 by Liam Morgan and James Kelly, two seasoned downhill skateboarding professionals.
The brand was created to address a specific need in the market: to offer a skateboarding business truly run and operated by passionate skateboarders.
Liam Morgan, renowned professional skateboarder and current owner/CEO of Prism, runs the business on a day-to-day basis, along with Tom Flinchbaugh, legendary downhill filmmaker/photographer and social media specialist. Prism stands out for its ability to design boards for all levels, from amateur to professional, while retaining the authentic spirit of skateboarding.